The SCAN Foundation Policy Roundtable Series Webinar #3: "Marketing CLASS: Key Issues and Supply Side Perspectives"
May 25, 2011 - TSF Policy Roundtable Webinars
FILES
On Wednesday, May 25, 2011, The SCAN Foundation hosted the third webinar in its Policy Roundtable series entitled, "Marketing CLASS: Key Issues and Supply Side Perspectives." Participants heard first-hand about some of the key considerations for CLASS implementation highlighted in The SCAN Foundation's CLASS Technical Assistance Briefs, such as lessons learned from the "Own Your Future" campaign in regard to the best means and messages to encourage long-term care planning and how this information may be useful for communications outreach for the CLASS Plan. The webinar also covered the “service fulfillment” challenges posed by the prospect of a fully operational CLASS Plan. If in-home services and supports are to be deployed in millions of consumers homes on a daily basis, then efficient and effective mechanisms are needed to connect consumers with workers.
- To view the video of the webinar, please click here. Please input your name and the following Recording ID: 52B734. No recording key is required.
- To view the slides of Lisa Shugarman, Ph.D, director of policy at The SCAN Foundation, please click here.
- To view the slides of Eileen Tell, M.P.H., of Univita, please click here.
- To view the slides of Dorie Seavey, Ph.D., of PHI, please click here.