The SCAN Foundation and Alive Ventures

Innovating with Older Adults


Despite an addressable market of over 55 million, older Americans’ needs for innovative products and services are largely unmet. A major reason is that most products and services for older adults begin with someone else’s idea of what older adults need—what providers think, what caregivers hope for, or that corporations wish older adults would just use products and services designed for younger generations.

As an organization dedicated to enhancing the capacity, resiliency, and quality of older adults’ lives, The SCAN Foundation boldly seized the initiative to address this challenge by providing its financial, intellectual, and relational capital to accelerate change by increasing innovation’s positive impact.

Alive Ventures is the result. This unique venture studio launched in 2020 brings together design talent, seasoned entrepreneurial talent, and older adults themselves to co-design and launch innovative products and services that will make a meaningful difference in the lives of millions of older adults.

Latest News from Alive Ventures

Seize the Opportunity

Alive Ventures helps investors and entrepreneurs build companies that set new standards in how to design for, market to, and serve older adults as smart, savvy, and brand-conscious consumers. Ultimately, it wants to be a catalyst and valuable resource to anyone who is interested in making growing older, better.

Alive Ventures identified four innovation and investment areas to focus on:

  1. Dating, better
  2. Connection, better
  3. Visibility, better
  4. Recognition, better
View the insights and market reports.
Visit the official Growing Older, Better campaign.

Visibility, Better

This short Alive Ventures video illustrates how older adults feel when they are marketed to based on aging stereotypes.

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  • Visibility, Better
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  • Connection, Better
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  • Recognition, Better
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  • Dating, Better
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