Building Resilience & Capacity
Among the new products, services, and businesses that are being developed to meet the needs and preferences of older adults, most focus on responding to only negative aspects of aging, like reduced mobility and increased dependence on others.
We envision a society that doesn’t see aging as simply a burden to be accepted, but a unique phase of life with particular joys, perspectives, and relationships to be nurtured. The Foundation is working to inspire and enable innovators to create new offerings that embrace the beauty of life as we age, and enrich the lives of older adults, families, and communities. We encourage innovators to design with older adults, not just for them.