Employer Long-Term Care Insurance Market Participation Rates: Implications for CLASS

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This policy brief looks at best practices in gaining strong participation rates in employer-sponsored, long-term care insurance offerings to help inform strategies for the success of the CLASS Plan.

Date Updated: 04/06/2011

As of December 2009, almost 25,000 employers offered long-term care insurance to their employees and often also to employees’ family members.1,2 The employer-sponsored long-term care insurance market is a critical one for the industry. It has historically been the market segment with the most aggressive growth, often even during periods of flat growth or sales declines for the industry overall. Despite this consistent growth, this market segment remains small, accounting for just over 35 percent of the roughly 7.5 million policies in force today…


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