The Buzz

Despite making up more than half of consumer spending in the United States, older adults are yet to be accurately reflected in the media, products, and services that target them. A recent campaign and videos from Alive Ventures highlighted areas of opportunity for investment and innovation and the value of tapping into the market of building for older consumers.

In 2020, TSF acknowledged the depth of disruptive change, focused on resiliency through creativity, and remained committed to its mission. Read our annual report.

With Alive Ventures, we aim to inspire and support leading entrepreneurs and innovators to gain better insights into what older adults want. Dr. Chernof discussed the opportunity with Grantmakers in Health.

Have you missed any of Alive Ventures’ Alive Live discussions on designing better products and services for aging? Check out and follow the YouTube channel.

TSF supported Village Capital to explore how startup companies can improve the design of products and services for older adults.

The report found opportunities for innovation beyond health care needs – which is where most startups tend to focus – particularly considering designing for independence and community.

Join Alive Ventures as it further explores the topic Old People Are Cool, Design for Them Sucks with Greg Isenberg and Zack Onisko. This Friday, they’ll discuss establishing and nurturing vibrant older adult communities.

Join Alive Ventures as they continue to explore the topic Old People are Cool, Design for Them Sucks with Stefan Sagmeister and Robert Wong this Friday, May 29. This ongoing series looks at design and innovation with experts and emerging voices.

High-quality design has made its way into just about every category of products and services except for those serving the 55 million Americans that are age 65 and older.

Attend a webinar this Friday with American researcher, professor, and author Don Norman.