Despite making up more than half of consumer spending in the United States, older adults are yet to be accurately reflected in the media, products, and services that target them. A recent campaign and videos from Alive Ventures highlighted areas of opportunity for investment and innovation and the value of tapping into the market of building for older consumers.
News on transforming care for older adults
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TSF recently created Alive Ventures, a venture studio to reshape the innovation landscape for older adults by helping them live, work, and love better.
- Read a new Wall Street Journal article highlighting Alive Ventures.
- Using a co-design process, Alive Ventures sought to understand the wants and needs of older Americans. Read the report.
TSF supported Village Capital to explore how startup companies can improve the design of products and services for older adults.
The report found opportunities for innovation beyond health care needs – which is where most startups tend to focus – particularly considering designing for independence and community.
Join Alive Ventures as it further explores the topic Old People Are Cool, Design for Them Sucks with Greg Isenberg and Zack Onisko. This Friday, they’ll discuss establishing and nurturing vibrant older adult communities.
High-quality design has made its way into just about every category of products and services except for those serving the 55 million Americans that are age 65 and older.
Attend a webinar this Friday with American researcher, professor, and author Don Norman.