With Alive Ventures, we aim to inspire and support leading entrepreneurs and innovators to gain better insights into what older adults want. Dr. Chernof discussed the opportunity with Grantmakers in Health.
News on transforming care for older adults
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TSF supported Village Capital to explore how startup companies can improve the design of products and services for older adults. The report found opportunities for innovation beyond health care needs – which is where most startups tend to focus – particularly considering designing for independence and community.
Join Alive Ventures as it further explores the topic Old People Are Cool, Design for Them Sucks with Greg Isenberg and Zack Onisko. This Friday, they’ll discuss establishing and nurturing vibrant older adult communities.
High-quality design has made its way into just about every category of products and services except for those serving the 55 million Americans that are age 65 and older. Attend a webinar this Friday with American researcher, professor, and author Don Norman.