Caregiving & Aging

Hope’s Heroes

More than 41 million Americans serve as family caregivers, maybe even you.

Honoring Caregivers of All Generations

Family caregivers represent all ages, backgrounds, and cultures and serve as unsung heroes in the lives of older loved ones. They deserve recognition for everything they balance in their lives. Their stories also inspire conversations about what people want for their own aging experience.

We will celebrate family caregivers through Hope’s Heroes: Honoring Caregivers of All Generations, a float at the 2020 Rose Parade® presented by Honda. The parade is a beloved New Year’s Day tradition, televised live from Pasadena, Calif. Tune in on January 1, 8 am PT/11 am ET.

Join us and honor a caregiver you know on social media by sharing your story of #HopesHeroes.

Rose Parade
& Festival

Pasadena, CA
Go to event site
Laura checks off a bucket-list item!
On November 23, Laura Farber, president of the 2020 Tournament of Roses®, joined us for a test drive of our Hope's Heroes float.

Get to know our riders!

These caregiver heroes will be riding on our Rose Parade float. Their stories inspire conversations about caregiving and what people want for their own aging experience.


Meet Aisha

Aisha, 35, quit a job to care for her mom, and raises awareness about the needs of caregivers in underserved communities.

Read full story


Meet Cooper

Cooper, 14, cared for his older neighbor, Mary, since elementary school and learned how to play cards along the way!

Read full story


Meet Craig

Craig, 31, runs the family pharmacy while caring for his father and being a doting husband and active dad.

Read full story


Meet Jerry & Judy

Jerry and Judy, both 68, are dedicated to each other and caregiving while managing the family farm in Wisconsin.

Read full story


Meet Claudia

Claudia, 49, has cared for her mom, Consuelo, for 33 years and is appreciative of the work flexibility her employer offers.

Read full story

Personal Stories

These stories of everyday people doing extraordinary things to care for loved ones show all the ways they support families and society. It also helps us think about how we want to age. 

“As I grow older, I hope that there will be a system in place that will not make it difficult for my daughter to care for myself and my husband.”

– Donna Benton, PhD
Research Associate Professor
USC Leonard Davis School of Gerontology

Recognize heroes in your life!

We’re honoring family caregivers, and the Rose Parade is just the start. Learn about everyday heroes in your community from our caregiver story bank.

Honor a caregiver you know on social media by sharing your story of #HopesHeroes.

Check out a caregiving PSA by General Hospital and a helpful list of resources for family caregivers.

Watch the PSA

Millennial Caregiving

Do you help out with a loved one’s care?

You’re not alone.

Of America’s 41 million caregivers, 10 million are millennials. In fact, one out of three provide care to an older friend or relative—while pursuing educational goals, career advancement, relationships, and social connections. Another third of millennials believe they will provide this kind of support in the next five years.

Family spending afternoon
1 out of 5 millennials stall academic goals due to caregiving.

“Millennials play a much bigger role caregiving in the lives of older adults than probably any generation before them, and they don’t get any credit for that.”

– Bruce Chernof, MD
President and CEO
The SCAN Foundation

For as long as I could remember, she was my rock.
Now I’m hers.

It’s time to recast the “me-first” image with the more accurate role millennials serve as family caregivers. Show your support for millennial caregivers, become informed, and share your story using #YouGiveACare.

“When I learned that there are so many other millennial caregivers, I was just blown away because when I first started sharing my dad’s story, I felt like I had no one to relate to. I “give a care” for my dad by sharing his story every chance I get.”

– Lisette Carbajal
Richmond, Va.