Long-Term Care Insurance Buyer Profiles: Implications for CLASS


In this policy brief, demographics and key attitudes that differentiate long-term care insurance buyers from those who do not buy are reviewed. This analysis can help the CLASS Plan inform a more cost-effective targeted marketing strategy, reaching out first to those most receptive to the product.

Date Updated: 04/06/2011

There is a great deal of information about individuals who buy long-term care insurance and those who consider it but choose not to buy. Key variables explored in the research focus on how buyers and non-buyers differ in terms of demographics, long-term care knowledge and attitudes, long-term care experiences, decision-making processes, and other factors…

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