Master Plan for Aging

In June 2019, California Governor Gavin Newsom issued an Executive Order calling for a Master Plan for Aging. After an extensive planning process, California’s Master Plan for Aging was released in January 2021. This historic effort delivered a comprehensive roadmap for system-wide changes in how services are coordinated, delivered, and financed to better meet the needs of our state’s aging population.


Master Plan for Aging Poll Results

This spring, J. Wallin Opinion Research surveyed 1,000 likely voters across California to gauge support of the Master Plan for Aging and state leadership investment in key goals. Voters overwhelmingly called for equity and investment in the Master Plan. Watch the recording and review materials from our May 3 briefing:

Major Findings

Master Plan for Aging

California voters say the pandemic made it more urgent to prioritize the Master Plan for Aging

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Master Plan for Aging

California voters say the governor should prioritize and invest in the Master Plan for Aging

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Master Plan for Aging

California voters say they are more likely to support elected officials who prioritize the Master Plan for Aging

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Master Plan for Aging

California voters say it is important to have access to services needed to live at home and in community

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Master Plan for Aging

California voters say addressing Alzheimer’s disease is a critical part of the Master Plan for Aging

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Overview of Master Plan

The governor’s Master Plan sets a course for California to achieve five bold goals by 2030, including over 100 initiatives to act on in 2021-22:

  1. Housing for All Ages and Stages: We will live where we choose as we age in communities that are age- and disability-friendly, and climate- and disaster-ready.
  2. Health Reimagined: We will have access to the services we need to live at home in our communities and to optimize our health and quality of life.
  3. Inclusion and Equity, Not Isolation: We will have lifelong opportunities for work, volunteering, engagement, and leadership and will be protected from isolation, discrimination, abuse, neglect, and exploitation.
  4. Caregiving that Works: We will be prepared for – and supported – through the rewards and challenges of caring for aging loved ones.
  5. Affordable Aging: We will have economic security for as long as we live.

Tracking Implementation

Measuring progress and accountability for implementation are key components of a successful plan. The Master Plan’s implementation will be tracked through the Data Dashboard for Aging, which will include progress and updates on the five goals, including key metrics and indicators.


Local Planning

Successful Master Plan implementation relies on engagement from state, local, and private partners.

The Master Plan for Aging Playbook is designed to assist state and local government, communities, and private and philanthropic organizations in building environments that promote an age-friendly and disability-friendly California.

Philanthropic Partnership

We joined with philanthropic partners to support California’s development of the Master Plan for Aging. This partnership established a joint fund to assist the state with research, policy development, stakeholder outreach, and strategic communications. With this effort, the state launched its comprehensive engagement efforts to inform the Master Plan, which will serve as a blueprint for all Californians to age with dignity and independence.

Elevating the Voices of People

In 2019, we engaged Greater Good Studio to develop a series of community design workshops that elevated the voices of people in Master Plan discussions. The research presented day-in-the-life stories from California’s rural, suburban, and urban regions, and culminated in a final report with recommendations for the state to consider as it developed the California Master Plan.

Executive Summary

Elevating Voices: Strategic Recommendations for the California Master Plan for Aging

Greater Good Studios also followed up with these individuals in 2020 to see how their lives had changed one year later, particularly in relation to the realities and challenges of COVID-19.

Master Plan for Aging Insights

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In his latest Perspectives, Dr. Chernof discusses how voter interest and Master Plan for Aging action in other states can show us how to chart a meaningful path forward for aging in California.
This brief, updated from August 2020, highlights states that have a Master Plan for Aging, provides examples of key elements of those plans, and discusses how states without a Master Plan can get started. A Master Plan for Aging is a blueprint that: a) includes planning for 10 or more years; b) is often led by a governor with other executive and legislative leaders; and c) is developed to guide the restructuring of state and local policy, programs, and funding toward aging well in the community.